Behr at the IAA
Behr have had a very successfull start into the first week of the IAA Passenger Cars 2007. Many interesting meetings took place and a lot of the OEM's executive managers came to visit our 500 sqm booth.
Our motto is "Sustainable and Comfortable Mobility". Together with BHTC, HBPO and Behr Thermot-tronik we are able to give answers to technical requirements of the automotive industry and to demonstrate synergy effects resulting from this collaboration.
In the public area we are presenting serial products of all the four companies. Newly developed products and future technology were shown for the first four days in the closed area.
"The fair is a great opportunity to intensify existing customer contacts and to build up new business relationships. This year again we were very successfull in this", says Colin Carter, Managing Direcor, Customer Centers and Sales, Project Management.
"A walk through a car" - Behr showed the latest developments in front-ends, engine cooling, automotive air conditioning and interior comfort.
Chancellor Angela Merker, together with Matthias Wissmann, president of the VDA and Petra Roth, mayor of Frankfurt at their walk around.